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Marketing
DTC isn’t dead. It’s evolving. (Klaviyo)
How 5 DTC startups approach growth: Graza, Sanzo, Big Heart Tea, italist, and Thirteen Lune (Klaviyo)
Marketers love community — but what is it? (MarketerHire)
How Alo Yoga built a metaverse mindfulness retreat (MarketerHire)
3 A/B testing tips from a Wharton professor (MarketerHire)
Marketing mix modeling, explained (MarketerHire)
Why Rand Fishkin founded SparkToro (Built In)
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Technology
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Work culture
The rise of the social media watercooler (Insider)
The freelance revolution, by the numbers (MarketerHire)
Tours of major tech offices in San Francisco, including Adobe, Twitter and Atlassian (Built In)
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Pop culture
The best $20,000 I ever spent: Starbucks every day of my adult life (Vox)
Why I can’t quit the Chainsmokers (BuzzFeed Reader)
Takes on Emily in Paris, Taylor Swift and TikTokker Linda Dong (Substack)